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Conqra are leading asbestos removalists in Auckland, New Zealand. They approached us because they needed help with getting some new business through the door.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


They had never done digital marketing so getting them to take the plunge.


We created a super targeted Google AdWords campaign to attract local searches where Conqra knew there were problem buildings. We built campaigns with targeted ads to the location and the problems we knew they were having, setting up custom reporting so we could track everything.


Conqra was able to generate over $500,000 worth of work and were getting more than one hundred lead enquires every single month from our campaign. 

The spend of marketing per month was less than $2000. It's safe to say our client was super happy with the results. As a result, Firefly were named finalists for the 2016 Landy Awards "best search engine marketing campaign for SME:" - sponsored by Google and Search engine land.

2.5% + CTR

100+ leads p/month

5000% ROI

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